Before Colorworks, car owners were faced with expensive and
inconvenient visits to a bodyshop for small autobody damage. We thought
there was a niche between bodyshop and a detail shop to address minor
paint and body repairs. We packaged this in a unique mobile service and
the concept took off.
Colorworks meets the needs of the $700 billion automotive industry. Our
business is based on the premise that there is a niche between a body
shop and a detail shop to address minor paint and body repairs on a
mobile basis. The COLORWORKS strategy is to grow with locally owned
operators who are motivated to make the most out of their opportunities
in their areas, while retaining control over operations.
Colorworks provides services for the cosmetic enhancement of the
exterior finish of late model cars and light trucks. Our service is
tailored to meet the needs of the franchise automobile dealer who looks
for a cost effective, aesthetically pleasing method of touching up
minor paint imperfections on their inventory of cars. The success of
our program with dealers and retail customers has pushed COLORWORKS
into advanced repair services in the automotive aftermarket. COLORWORKS
is positioned between a detail service, who undertake washing, waxing
and cleaning of cars, and a body shop which repaint complete panels.
Colorworks offers franchises as its principal method of distribution.
The business concept includes the following characteristics which make
it particularly attractive to franchising:
- We operate in a fragmented industry (autobody/detailing)
- Our business concept is simple in the sense that we fix cars
- We are a service business
- The amount of initial capitalization is low
- Our inventory requirements are minimal
How Does the Franchisee Fit In:
Our mission pretty well sums up where the franchisee fits into the
business. Colorworks will retain a very flat management structure - at
most two layers of management above the franchise operators. We are
committed to remaining lean at the corporate level so we can continue
to keep royalties and service fees at the minimum. Too many franchise
operations overburden the network with unnecessary overhead. Colorworks
will continue to maintain the franchisee as the main driving force
behind the Colorworks system.
Why? Quite simply, we enjoy working with committed,
invested "partners" who have a big incentive to make their operation
work. Franchising offers us a method of attracting committed people who
tend to stay and build with us as opposed to taking a job. At
Colorworks, we enjoy working with "job makers" as opposed to "job
takers".
Complete the form below and a consultant will contact you with more information about the Colorworks franchise opportunity.
