Happi House Restaurants spokesperson, Kevyn Johnston, announced today
that the company’s Board has approved a plan that would return the
brand to franchising.
Happi House, which opened its first
location in 1976 in San Jose’s historic Japantown, is an Asian
fast-casual concept that features California style teriyaki, tempura,
noodle and rice bowls with prices that range between $4 and $8. The
company enjoys a very loyal customer base and currently operates six
locations in the San Francisco Bay Area and plans to open several more
locations in the near future. Stores range in size between 1500 and
2500 square feet and are free standing as well as in-line mall
locations.
“The conditions are excellent for Happi House to
franchise,” said Joshua V. Richman, CEO, “Happi House has positioned
itself for growth as demographic and economic changes have favored our
concept.” Richman sites the emergence of Asian influence in today’s
marketplace and trends towards more exciting quick service meals. “Our
product is more in demand today than at any time in our history, and
Happi House is enjoying significant increases in comp sales even in
this tough economic environment.”
Happi House previously
franchised locations from 1992 to 1996, but abandoned franchising in an
effort to gain more control over its locations. The Company recently
hired Richman and Johnston, who have impressive franchise experience to
head the new franchise effort. “Our goal is to be a model in the
franchise community,” said Richman, “for Happi House to be successful
in franchising, we must ensure that our franchisees have everything
they need to succeed; the highest standard of training, ongoing
support, and superior marketing will be combined with our proven,
economically favorable system.”
Happi House has begun the
process of redeveloping its franchise system and plans to be in the
position to award franchises by the third quarter of 2008. Initial
franchise territories target the San Francisco peninsula, East Bay, and
other parts of Northern California.
Established in 1975, Happi
House is the original quick service California teriyaki restaurant
serving the San Francisco Bay Area. The first Happi House location
opened at the corner of 5th and Taylor Streets in San Jose’s Japantown
as a result of tremendous demand from the local Asian community for a
comfortable, value-oriented neighborhood restaurant. Its model
integrates fresh California style teriyaki cuisine with a streamlined
cooking system that provides top quality products, speed of service,
and cost efficiencies. Happi House Restaurants, Inc. currently owns and
operates six fast-casual Happi House restaurants and has plans to
develop four to six more locations in the next two years.

